By reviewing the links in your main, footer, breadcrumb and any other supporting navigation you can quickly assess if you have duplicate content issues with pesky default pages (e.g., /index.html). These pages should be redirected to the absolute page and the links should also be revised to target the absolute page. These revisions clean up many, many internal linking deficiencies across your site.
Thursday, May 19, 2016
Verify Your Google and Bing Local Listing
As web users become more localized in their searching behavior it becomes imperative that your off-site listings are owned by you. It doesn’t take long to claim your listing and show search engines that you have control over your external profiles.
Another reason this is a must: this is also believed to be a local algorithm ranking factor. Look to establish verification with other web profiles on sites such as Yelp down the road.
Tuesday, May 10, 2016
10 SEO TIPS FOR 2016
Search Engine Optimization and digital marketing have
changed in 2016. They interlink more closely than ever before. Ensuring that
your SEO and marketing teams work collaboratively throughout the duration of
the campaign to maximize traffic conversions on your website. My top 10 SEO
tips will introduce you to some ways in which your company can make the most
out of SEO in 2016.
Google Keyword Planner
No matter what niche you’re in or what keyword research
strategies you use, you must be using the Google Keyword
Planner. My video walks you through the tool, including how to use it to find
low-competition, high-volume keywords that you can use for your SEO
campaigns in 2016.
Google Watches your Stats
If your site’s bounce rates are above average, then
Google will think that your site isn’t useful or interesting. High bounce
rates indicate that visitors do not spend a substantial amount of time there,
and are most leaving your site as soon as they get there. High bounce
rates and low click-through-rates (CTR) don’t fare well with Google, and will
result in penalties and a low SERP.
Video Blogging
Online video has gained
popularity over the past few years and is quickly becoming a quick and
efficient means for people to satisfy their information and entertainment
needs. Unfortunately, too many businesses do not use this channel to its
full potential and fail to include it in their internet marketing strategies.
YouTube currently receives over 1 billion (that’s right) unique visitors per
month and is considered to be one of the
heavy hitters among search engines. By using video, you increase your
chances of showing up in the top results of Google, and in more places, such as
images and videos.
Internal Links
Internal links are most
useful for establishing site architecture and spreading “link juice” (URLs are
also essential). For this reason, building an SEO-friendly site architecture
with internal links will direct visitors to more places on your site,
increasing click rates as well as build your reputation as an engaging website.
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