It feels like it was yesterday when we looked forward to
receiving an email–the excitement that a notification of a ‘ping’ or the
classic ‘you’ve got mail’ would elicit was so novel. Gone are the days
when we would read each email in its entirety and forward everything to our
family and friends. Now, our inboxes are overflowing with emails,
sometimes with hundreds of unread messages that we will probably ignore.
That doesn’t mean email marketing isn’t necessary–catch the attention of your
readers with a great subject line, so they open your message and continue on to
your website.
Email newsletters are thought to be one of the most
effective marketing strategies out there and reportedly 61% of online consumers
made a purchase as a result of an email marketing message. This is because
newsletters help to build and maintain relationships, keep your audience
engaged whilst interacting with them, as well as drive traffic to your site. A
lot of people sign-up to newsletters for things they are interested in or
brands that they like. With a newsletter you can provide them with the
information that they are searching for and point them in the right direction.
