Search Engine Optimization and digital marketing have
changed in 2016. They interlink more closely than ever before. Ensuring that
your SEO and marketing teams work collaboratively throughout the duration of
the campaign to maximize traffic conversions on your website. My top 10 SEO
tips will introduce you to some ways in which your company can make the most
out of SEO in 2016.
Tuesday, May 10, 2016
Google Keyword Planner
No matter what niche you’re in or what keyword research
strategies you use, you must be using the Google Keyword
Planner. My video walks you through the tool, including how to use it to find
low-competition, high-volume keywords that you can use for your SEO
campaigns in 2016.
Google Watches your Stats
If your site’s bounce rates are above average, then
Google will think that your site isn’t useful or interesting. High bounce
rates indicate that visitors do not spend a substantial amount of time there,
and are most leaving your site as soon as they get there. High bounce
rates and low click-through-rates (CTR) don’t fare well with Google, and will
result in penalties and a low SERP.
Video Blogging
Online video has gained
popularity over the past few years and is quickly becoming a quick and
efficient means for people to satisfy their information and entertainment
needs. Unfortunately, too many businesses do not use this channel to its
full potential and fail to include it in their internet marketing strategies.
YouTube currently receives over 1 billion (that’s right) unique visitors per
month and is considered to be one of the
heavy hitters among search engines. By using video, you increase your
chances of showing up in the top results of Google, and in more places, such as
images and videos.
Internal Links
Internal links are most
useful for establishing site architecture and spreading “link juice” (URLs are
also essential). For this reason, building an SEO-friendly site architecture
with internal links will direct visitors to more places on your site,
increasing click rates as well as build your reputation as an engaging website.
External Links
Many top SEOs agree that finding external links (links
directing to your site from another website or blog) is the single most
important objective of attaining high rankings. Many people base this belief on
the idea that external linking can be difficult to manipulate and heavily
relies on third parties that considering your website as relevant or have
influence. A high number of links to your site that show up in a variety
of places on the internet is indicative of its popularity. This method was
first used by one of the first search engines, Alta Vista and was later
improved Google.
Write Quality Content
Google differentiate between
well-written poorly written content and can detect unoriginal text or
plagiarism. If you want to see success in 2016, it is essential to create
high-quality, original content for your website. Google rewards sites that
offer consistent top-notch content, that is current and fresh. Those
rewards come in the form of increased traffic, leading to more business, and
more revenue. So, strive for quality over quantity.
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