SEO Tips That Take eait

While a long standing coordinated exertion toward SEO can pay off enormous not far off, bear in mind that occasionally there are fast assignments that can turn the needle.

Over the years, I have heard many times from individuals desiring success in SEO, the request could never gain approval as the resourced time was too great of a budget allocation or that an SEO vendor wasn’t in the budget.

This is true to some extent as a full SEO campaign involves the strategic revision to information architecture, attention to SEO design factors, creation of quality content, a blueprint for a link-building initiative just to name a few items. These tasks can take a lot of time and the thought of this can leave many companies throwing SEO on the back burner.

For those of who you fit into this group, read on for eight simple quick SEO revisions that will allow you to potentially create positive affect with your organic search traffic.

For prepared SEOs this is fairly rudimentary data yet ought to serve as an indication of what ought to be an every day check for a site as they require so little time to evaluate and can be executed rather rapidly. Truth be told, you could handle one of these things consistently over your morning espresso and in somewhat more than a week make the open door for extra site activity.

Review Your Robots.txt File; Assess Your Meta Robots Tagging

On the off chance that you have a robots.txt record on your site, check by going to/robots.txt. You might be amazed to discover you are withholding pages, organizers, pictures, and so forth from web crawlers that can direct people to your website. 

Also, run a site filter with a device, for example, Screaming Frog  to survey if there are any pages on your site you are barring through a meta robots tag. Both of these are a brisk fix in the event that you do discover issues. 

Accidentally labeled pages or robots.txt passages are normally the guilty party of an engineer who neglected to evacuate the assignments when another page moved live or a past site chairman who considered the quality substance irrelevant for the masses.

Audit Your Site Organic CTR by Page; Revise the Worst Page's Title Element and Meta Description

This is both a conversion optimization and SEO tip. The new world of SEO is heavily focused on the message you send, whether it be search engines or users.

Google provides click-through rate data on landing pages and keywords in your Google Analytics account. You don’t think they are providing this data out of the kindness of their heart do you? They are interested in sites that feature enticing and relative search result displays for web users.

While you may have many landing pages with atrocious bounce rates, identifying the worst one or a few will allow you to revise them in a short span of time to reflect listing users want to click. Simply visit your Google Analytics account and traverse to the Traffic Sources-Search Engine Optimization-Landing Pages section. You can also perform this test through the Keyword dimension of this analytical area as well.

Ultimately, You are improving your site in the eyes of the search engine and you may retain some visitors at the same time.

Evaluate Canonicalization of Your Domain

It only takes a moment to rid yourself of one of the most common forms of duplicate content and link value dilution.

Do your site pages exist at www.example.com and example.com? If so then you need to create a permanent 301 redirect directing all non-www. site pages to the www. version pages of your site.

Search engines don’t want to see two versions of your content. It’s helpful to combine the inbound link equity of these versions into one page as many people don’t always target links to your www version of site pages.

Review Your Most Frequently Linked Pages on Your Site

Through the use of a tool such as Open Site Explorer you can gain information in the server status of your most linked content. You may find out a site page that went viral last year and gained a ton of links has since been deleted from the server and displays a 404 code. Additionally, you may also see that a heavily linked page has since been temporarily redirected and is in need of a permanent redirection.

Finding a few of these can result in a few quick redirects to help boost the link value on the domain.

Review Your Site for Duplicate Title Elements

Do a quick check of duplicate title elements in Google Webmaster Tools. This can indicate duplicate pages, keyword cannibalization, and bad title element structure.

Checking this Google property feature can quickly show you these issues and give insight into whether you need to spend the next 15 minutes writing unique title elements, creating redirects, or thinking about which of the multiple pages should include a certain keyword term.

Find Your Most Authoritative Links; Request an Anchor TeChangext

I see it all the time, sites which have links from very authoritative sites anchored on the text Click Here, Buy, Learn More. It drives me nuts!

All your anchor text doesn’t need to be keyword-rich, but it helps to identify your strongest links and reach out to these sites and request a text modification to a non-branded are partially branded variation. You can assess your anchor text by linking site authority with tools such as Open Site Explorer and Majestic SEO.

Review Your Link Targets in Your Site Navigation and Any Other Sitewide Links

By reviewing the links in your main, footer, breadcrumb and any other supporting navigation you can quickly assess if you have duplicate content issues with pesky default pages (e.g., /index.html). These pages should be redirected to the absolute page and the links should also be revised to target the absolute page. These revisions clean up many, many internal linking deficiencies across your site.

Verify Your Google and Bing Local Listing

As web users become more localized in their searching behavior it becomes imperative that your off-site listings are owned by you. It doesn’t take long to claim your listing and show search engines that you have control over your external profiles.

Another reason this is a must: this is also believed to be a local algorithm ranking factor. Look to establish verification with other web profiles on sites such as Yelp down the road.

10 SEO TIPS FOR 2016

Search Engine Optimization and digital marketing have changed in 2016. They interlink more closely than ever before. Ensuring that your SEO and marketing teams work collaboratively throughout the duration of the campaign to maximize traffic conversions on your website. My top 10 SEO tips will introduce you to some ways in which your company can make the most out of SEO in 2016.

Google Keyword Planner

No matter what niche you’re in or what keyword research strategies you use, you must be using the Google Keyword Planner. My video walks you through the tool, including how to use it to find low-competition, high-volume keywords that you can use for your SEO campaigns in 2016.

Google Watches your Stats

If your site’s bounce rates are above average,  then Google will think that your site isn’t useful or interesting.  High bounce rates indicate that visitors do not spend a substantial amount of time there, and are most leaving your site as soon as they get there.  High bounce rates and low click-through-rates (CTR) don’t fare well with Google, and will result in penalties and a low SERP.

Video Blogging

Online video has gained popularity over the past few years and is quickly becoming a quick and efficient means for people to satisfy their information and entertainment needs.  Unfortunately, too many businesses do not use this channel to its full potential and fail to include it in their internet marketing strategies. YouTube currently receives over 1 billion (that’s right) unique visitors per month and is considered to be one of the heavy hitters among search engines.  By using video, you increase your chances of showing up in the top results of Google, and in more places, such as images and videos.

Internal Links

Internal links are most useful for establishing site architecture and spreading “link juice” (URLs are also essential). For this reason, building an SEO-friendly site architecture with internal links will direct visitors to more places on your site, increasing click rates as well as build your reputation as an engaging website.

External Links

Many top SEOs agree that finding external links (links directing to your site from another website or blog) is the single most important objective of attaining high rankings. Many people base this belief on the idea that external linking can be difficult to manipulate and heavily relies on third parties that considering your website as relevant or have influence.  A high number of links to your site that show up in a variety of places on the internet is indicative of its popularity. This method was first used by one of the first search engines,  Alta Vista and was later improved Google.

Write Quality Content

Google differentiate between well-written poorly written content and can detect unoriginal text or plagiarism. If you want to see success in 2016, it is essential to create high-quality, original content for your website. Google rewards sites that offer consistent top-notch content, that is current and fresh.  Those rewards come in the form of increased traffic, leading to more business, and more revenue. So, strive for quality over quantity.

Effective Newsletter

It feels like it was yesterday when we looked forward to receiving an email–the excitement that a notification of a ‘ping’ or the classic ‘you’ve got mail’ would elicit was so novel.  Gone are the days when we would read each email in its entirety and forward everything to our family and friends.  Now, our inboxes are overflowing with emails, sometimes with hundreds of unread messages that we will probably ignore.  That doesn’t mean email marketing isn’t necessary–catch the attention of your readers with a great subject line, so they open your message and continue on to your website.

Email newsletters are thought to be one of the most effective marketing strategies out there and reportedly 61% of online consumers made a purchase as a result of an email marketing message. This is because newsletters help to build and maintain relationships, keep your audience engaged whilst interacting with them, as well as drive traffic to your site. A lot of people sign-up to newsletters for things they are interested in or brands that they like. With a newsletter you can provide them with the information that they are searching for and point them in the right direction.

H1 Headers

The header title, or the <h1> tag in HTML, will usually be the title of a page or blog post, or other emphasized text on the page.  It will usually be the largest text  on that page.  There are other header tags in HTML such an h2, h3, h4, etc.  Each can have a lesser degree of importance on the page, but it really depends on how your web developer designed your website layout.  

Submit to Free Online Directories

One way local businesses can get found is through submission to free online directories. It’s like a phonebook for the internet and submitting is easy, but if you only list in a few, you’re really missing a huge opportunity to get found by online searchers.  Every individual directory that you submit to is another chance to get found online, so it’s important to make sure you list yourself in as many as possible.

Social Media

Nowadays, people don’t just go to Google and Bing to look stuff up; they use social media such as Facebook and Twitter to read the news and find out what’s #trending.  Social Media provides so many opportunities for your site to be found by people with similar interests.  So be sure you stay in the loop and create a social media profile for your business. 

These tips will help prepare you for the changes that are affecting SEO in 2016.  Remember, SEO is not something that will make you an overnight sensation–it requires careful monitoring and maintenance to be successful.  To get more advice on Search Engine Optimization or to discuss your next digital marketing campaign, contact us to set up your free SEO consultation today!