I see it all the time, sites which have links from very authoritative sites anchored on the text Click Here, Buy, Learn More. It drives me nuts!
All your anchor text doesn’t need to be keyword-rich, but it helps to identify your strongest links and reach out to these sites and request a text modification to a non-branded are partially branded variation. You can assess your anchor text by linking site authority with tools such as Open Site Explorer and Majestic SEO.
